Training for Integrated Weed Management in Argentina
18 Mai, 2018
18 May, 2018
Thirty employees from Sales, Marketing and Product Development, where summoned to this training in April 18th/19th, who are those who have direct contact with the customer - and consequently know their needs.
Innovation was the key word in the entire training agenda. Ignacio Gorleri, Crop Manager of Corn and Cereals for Latam 2, comments that this was sought after with the weed team of CREA (Regional Consortiums of Agricultural Experimentation), an Argentinian association of farmers. "Farmers, year after year invest more efforts, and yet, that limits more and more their potential Return of Investments of their crops", completes Gorleri. For him, that sum of forces inside and outside Bayer favors the productivity of the field and allows aligned messages in the market.
The 30 attendees are now ambassadors for Integrated Weed Management, a topic of primary importance to Crop Science worldwide. The objective is to share the knowledge acquired in the different team meetings that they have scheduled before the next season starts.